Case study
How Plaid Achieved 17.5X ROAS with Promowise
By leveraging Promowise’s targeted content syndication programs and competitive intent data, Plaid generated high-quality, ICP-aligned leads and achieved a peak campaign return on ad spend (ROAS) of 17.5X, alongside a 95% net-new lead-to-MQL rate.
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17.5X ROAS, 95% Net New Lead-to-MQL Rate
Turning Targeted Engagement into Marketing Performance
For Plaid, generating leads wasn’t just about increasing volume. It was about reaching the right decision-makers, delivering relevant content, and building a consistent stream of qualified engagement to support downstream pipeline goals.
Plaid partnered with Promowise to strengthen its content syndication strategy with competitive intent data, targeted audience lists, and customized lead qualification. Through ongoing content promotion, proactive campaign optimization, and flexible targeting adjustments, Plaid maintained consistent engagement with its ideal customer profile while improving campaign efficiency.
The results speak for themselves. Across multiple campaigns, Plaid achieved 7.2X ROAS in H1 2025, 16.4X ROAS in H2 2025, and 17.5X ROAS in H1 2026, with a 95% net new lead-to-MQL rate.
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