From Broad Targeting to Buyer Intent

When traditional targeting methods weren’t delivering the efficiency needed to hit aggressive pipeline goals, this leading healthcare technology company turned to a more data-driven strategy. The focus shifted from broad outreach to identifying accounts actively researching solutions and engaging them with relevant, timely content.

By leveraging a combination of first- and third-party intent data, along with highly targeted content syndication programs, they were able to identify in-market buyers earlier and engage them with precision. The result was a more efficient path from initial interest to sales-ready conversations, ultimately generating $10.9M in pipeline.

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