Cookies Notice
Effective as of June 1, 2026
1. WHAT ARE COOKIES?
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work, improve efficiency, and provide information to website owners. Cookies do not typically contain information that personally identifies you, but personal information that we store about you may be linked to information stored in and obtained from cookies.
In addition to cookies, we also use other similar tracking technologies such as pixel tags, web beacons, and software development kit (SDK) tags. For simplicity, all of these are referred to collectively as "cookies" in this Notice unless otherwise specified. For a full description of each technology type, please see Section 5 of our Privacy Policy.
2. WHO SETS COOKIES ON OUR SITE?
Cookies on our Service are set either by Promowise directly ("first-party cookies") or by third-party services we use, such as analytics providers and advertising platforms ("third-party cookies"). First-party cookies are set under the promowise.com domain. Third-party cookies are set under the domain of the respective provider and are governed by that provider's own privacy and cookies policies.
3. CATEGORIES OF COOKIES WE USE
We use four categories of cookies, described below. Essential cookies are always active. All other categories require your consent where required by applicable law (including the EU/UK GDPR and ePrivacy Directive).
Essential (strictly necessary)
These cookies are required for the Service to function and cannot be switched off. They are typically set in response to actions you take, such as logging in or filling in forms. You can set your browser to block these cookies, but parts of the Service will not work as a result.
Functional
These cookies enable enhanced functionality and personalization, such as remembering your language and region preferences. If you disable these cookies, some services may not function properly.
Analytics
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Service. All information is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor performance.
Marketing
These cookies may be set through our Service by advertising partners, including Meta, Google, and LinkedIn. They may be used by those partners to build a profile of your interests and show you relevant advertising on other sites. They do not store personal information directly, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
4. COOKIE INVENTORY
The table below lists the specific cookies currently active on our Service, their category, duration, and purpose. We update this inventory when new cookies are added or removed.
|
Cookie name |
Category |
Duration |
Set by |
Purpose |
|
session_id |
Essential |
Session |
Promowise |
Maintains your logged-in session while you use the Service |
|
csrf_token |
Essential |
Session |
Promowise |
Protects against cross-site request forgery attacks |
|
auth_token |
Essential |
30 days |
Promowise |
Keeps you authenticated across sessions (persistent login) |
|
user_prefs |
Functional |
1 year |
Promowise |
Remembers your language, region, and display preferences |
|
_ga |
Analytics |
2 years |
Google Analytics |
Distinguishes unique users for aggregate traffic reporting |
|
_ga_* |
Analytics |
2 years |
Google Analytics |
Stores and updates a session count and campaign data |
|
_gid |
Analytics |
24 hours |
Google Analytics |
Distinguishes unique users on a per-day basis |
|
_fbp |
Marketing |
3 months |
Meta (Facebook) Pixel |
Tracks conversions and supports retargeting on Meta platforms |
|
_fbc |
Marketing |
2 years |
Meta (Facebook) |
Stores click ID from Facebook ad links for attribution |
|
li_fat_id |
Marketing |
30 days |
LinkedIn Insight Tag |
Measures ad performance and enables LinkedIn retargeting |
|
UserMatchHistory |
Marketing |
30 days |
|
Syncs LinkedIn member ID for audience matching |
|
IDE |
Marketing |
13 months |
Google (DoubleClick) |
Enables Google Display Network retargeting and ad measurement |
|
_gcl_au |
Marketing |
3 months |
Google Ads |
Measures ad conversion events from Google Ads campaigns |
5. PIXEL AND TAG INVENTORY
In addition to cookies, we deploy the following pixel tags and scripts on our Service and in our marketing emails:
|
Technology |
Category |
Data collected / purpose |
How to opt out |
|
Meta Pixel |
Marketing |
Page views, add-to-cart, lead, and purchase events for ad attribution and retargeting |
Meta Ad Preferences (facebook.com/adpreferences); DAA opt-out tool |
|
Google Ads Conversion Tag |
Marketing |
Conversion event tracking when a user completes a form or other goal action after clicking a Google Ad |
Google Ad Settings (google.com/settings/ads) |
|
Google Analytics (gtag.js) |
Analytics |
Aggregated page view, session, and engagement data for site performance reporting |
Google Analytics opt-out add-on (tools.google.com/dlpage/gaoptout) |
|
LinkedIn Insight Tag |
Marketing |
Website visit and conversion tracking for LinkedIn Campaign Manager; enables demographic reporting and retargeting |
LinkedIn Ad Settings (linkedin.com/psettings/advertising) |
|
Google Tag Manager |
Functional |
Container that loads and manages all other tags listed here; does not collect data independently |
Disable via individual tag opt-outs listed above |
6. HOW TO MANAGE YOUR COOKIE PREFERENCES
Consent manager
When you first visit our Site, you will be presented with a cookie consent banner. You may accept all categories, accept only essential cookies, or customize your preferences by category. You can update your preferences at any time by clicking the "Cookie Notice" link in the footer of our Site.
Browser settings
Most web browsers allow you to control cookies through their settings. You can typically find cookie controls in your browser's "Privacy," "Security," or "Tools" menu. Note that blocking all cookies will impact the functionality of many websites, including ours. Browser-level controls do not prevent server-side tracking.
Platform-level opt-outs
You may opt out of interest-based advertising from our advertising partners directly through their platforms:
- Google: google.com/settings/ads
- Meta (Facebook/Instagram): facebook.com/adpreferences
- LinkedIn: linkedin.com/psettings/advertising
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Digital Advertising Alliance (DAA): optoutbrowser.aboutads.info
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
Industry opt-out tools
You may also use the following industry-wide opt-out tools to limit interest-based advertising from participating companies:
Google Analytics opt-out
To opt out of Google Analytics tracking specifically, you can install the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
Mobile devices
On iOS, go to Settings > Privacy & Security > Tracking to limit ad tracking. On Android, go to Settings > Google > Ads > Opt out of Ads Personalization. These device-level settings limit certain third-party tracking but may not affect all tracking technologies used in our Service.
7. DO NOT TRACK
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Because there is no industry-wide standard for how websites should honor DNT signals, our Site does not currently respond to DNT signals. We will continue to monitor developments in this area.
8. INTERNATIONAL DATA TRANSFERS
Some of the third-party providers listed in this Notice (such as Google and Meta) are based in the United States or other countries outside your jurisdiction. When their cookies or tags collect and transmit data, that data may be processed in those countries. We rely on lawful transfer mechanisms (such as EU Standard Contractual Clauses) and require our providers to maintain appropriate data protection safeguards. For more information, see Section 17 of our Privacy Policy.
9. CHANGES TO THIS NOTICE
We may update this Cookies Notice from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Notice on our Site with an updated "Last Updated" date. We encourage you to review this Notice periodically.
10. CONTACT US
If you have questions about our use of cookies or other tracking technologies, please contact us at:
Promowise LLC
1750 E. Main Street, St., Suite 100, Charles, IL 60174
Email: privacy@promowise.com
Phone: 708-402-8378
For EU/UK-specific inquiries, please contact our Data Protection Officer at DPO_privacy@promowise.com.